Popular fast-food chain shuts down its new restaurant brand

Popular fast-food chain shuts down its new restaurant brand

April 27, 2024, 6:59 pm
Mexican fast-food chain Chipotle in 2011 rolled out a new Southeast Asian menu concept, ShopHouse but shuttered the 17-unit chain in 2017. Then-Co-CEO Monty Moran said the chain failed to attract the same level of customer loyalty and repeat visits that Chipotle had, The Motley Fool reported at the time.
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