How Lay's Flavors (All 200 of Them!) Took Over the World's Snack Aisles

How Lay's Flavors (All 200 of Them!) Took Over the World's Snack Aisles

April 20, 2022, 3:30 pm
"The chips taste familiar, and they only cost [10 rupees].” One Indian flavor in particular, Magic Masala, has an obsessive following: Last October, a photo of Korean popstar and BTS member J-Hope holding a blue bag of Lay’s went viral as Indian fans debated whether he was eating Magic Masala or Salt and Vinegar.
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